Survey reveals e-mail goofs by marketing execs
Some things should never be put in an e-mail. Because of its convenience, it is inevitable that e-mail messages will be sent to the wrong audience. Three-fourths of 250 advertising and marketing executives polled in a 2009 Creative Group survey admitted having made at least one major e-mail mistake. Some of the more embarrassing ones:
- A revealing photo accidentally shared with the whole office instead of a few close friends
- Confidential salary data sent to the entire company
- A job offer sent to the wrong candidate
- Nasty comments about a boss sent to the same boss
- Calling a c0-worker an “idiot” and sending it to the entire company.
As CareerBuilder.com advises, “The first rule of them when it comes to e-mail: Never say anything you don’t want broadcast to the world.”

